Nicotine pouches for convenience stores and gas stations.

The shelf case

Pouches occupy behind-counter space that in most stores is either empty or holding something with worse margin. A can is small, shelf-stable indefinitely, and doesn't need a case or a cooler. There's no waste risk — unsold stock is still sellable next quarter.

The purchase also tends to attach. Pouch customers buy with fuel, coffee or a drink rather than making a special trip, so the category lifts basket size rather than cannibalising it.

How many facings

Most c-stores do best with four to six SKUs rather than a wide range. You're not a destination store for the category — you're catching the customer who forgot to buy elsewhere. Stock the fastest movers deep instead of stocking everything thin:

• Two mints, one at low strength and one at high
• Two fruit
• One coffee or cola for variety

Multi-site buying

If you run several sites, buy centrally. Ten stores at one carton each is ten cartons — which lands you at $3.45 a can instead of $3.87, on the same total volume, simply because it went on one order. See the price ladder.

Compliance at the register

Every can already carries the FDA-mandated nicotine warning and the 21+ statement, so nothing needs relabeling. Age verification at point of sale remains your legal responsibility under federal Tobacco 21, exactly as it is for cigarettes.