Which flavors actually move.

Mint carries the category

Across almost every US market, mint and wintergreen profiles do the majority of pouch volume. If you take one thing from this page: your mint facings should be your deepest stock, and everything else is built around them.

• Cool Mint — the single most reliable SKU in the range. If you stock one product, stock this.
• Winter Green — dominant wherever dip has a history. In those markets it can outsell Cool Mint outright.
• Peppermint — sharper, for customers who find other mints too mild.
• Fresh Spearmint — the softer option, and it picks up the customers who bounce off peppermint.

The fruit that earns its facing

Fruit brings in customers mint never will, but only two or three SKUs justify permanent depth:

• Lush Ice — watermelon and menthol. The strongest crossover with vape customers.
• Mango Marvel — consistently top-selling fruit nationally, and stronger still in warm-weather markets.
• Black Cherry — darker and less sweet, and it picks up customers who find berry flavors juvenile.

The rest of the range

Strawberry Punch, Raspberry Blast, Peach Crush, Tangy Orange and Lemon Twist are steady rather than spectacular. Stock them thin, watch what your specific customers ask for, and go deeper on whichever one your store adopts — it varies more by neighbourhood than by region.

The novelty SKUs

Cola Ice and Bubblicious are impulse products. They won't carry your shelf, but they catch the customer browsing for something different, and the people who like them buy them repeatedly.

Belgian Coffee is the outlier worth a facing on its own merits — it's the only profile in the range with genuine morning-use pull, and it sells to a customer the fruit and mint SKUs don't reach.

Regional patterns we see

• Southeast — fruit over-indexes hard. Atlanta in particular sells mango, peach and citrus well above national rates.
• Tobacco-heritage states — Kentucky, the Carolinas, Tennessee: wintergreen is a volume SKU, not a niche one.
• Southwest — cooling profiles win. Lush Ice and the mints outsell warmer fruit in Phoenix and Tucson.
• Cold-weather Midwest — mint dominance is at its strongest, and winter lifts overall volume.

A sensible first carton

Half mint across two or three SKUs, spread over strengths. Two fruit. One novelty. Then reorder on three weeks of real data instead of on anyone's opinion, including ours.